December 14th, 2015

CJCT Architects have won planning consent for a new £5.5 million mansion block of 15 units on Elgin Avenue, in Westminster.

Elgin Avenue, which runs from Maida Vale at the eastern end to Harrow Road at the furthest west, is a mixture of housing typologies spanning 150 years of London architecture, the street is wide and tree lined tapering to the west before merging with the Harrow Road’s busy shops and cafes.

The site is located at this confluence, and is at the far west end the Avenue situated adjacent to an imperious Victorian Bank, now converted to a convenience food store.

The east of the avenue is comprised of Edwardian mansion blocks named after Scottish towns and burghs, and of grand terraced homes, once apartments or bedsits many are being converted back family homes.

Further down Elgin Avenue and adjacent to our site, social and private housing from the post war period mixes with period property ranging from low rise two and three storey blocks to modern terraces of ‘walk-up’ units immediately opposite.

Conceptually imagined as a series of interlocking forms, with two blocks, of three storeys mainly in contextually matched textured brick work, wrapped and contained by a four storey block clad in brass ribbed metal box that forms the upper floor.

Corbelling of lower storey brick work defines the solid base, simple brass framed projecting oriel bay windows highlight living and family spaces and high quality metal work with clear glass, and lightly fenestrated openings give the building a sense of purpose and place in this historic setting.

These projecting glass oriels are a bespoke, contemporary detail which echo the bays of the Edwardian Mansion blocks, and add to the elevation composition by breaking the brickwork elements down and identify important spaces.